The classification is public.
Nobody cross-references it in full. Until now.

9.7 million active businesses with employees. Counted by the US Census Bureau and Statistics Canada. Every account matched against sector, size, and registry status.

CENSUS CBP / STATISTICS CANADA / NAICS / STATE REGISTRY
01THE PROBLEM

Why do standard sales tools miss most of your addressable market?

Apollo, ZoomInfo, and LinkedIn Sales Navigator index companies primarily by digital presence and self-reported profile data.

That works well for companies built to be found online.

It works less well for a large share of mid-market manufacturers and distributors, where digital presence is thin even though the company is active, hiring, and invoicing.

NAICS classification and state registry status exist as public records. Cross-referencing them at scale, and matching that against real buying signals, is a different job than indexing LinkedIn profiles.

Ask your sales team how many companies exist in your sector and your state. Then compare that to what the Census Bureau actually counts. The gap is your addressable market.
02THE DATASET

9.7 million active businesses. Counted, not estimated.

UNITED STATES
8,361,342

County Business Patterns / US Census Bureau

The annual count of every US establishment with paid employees, published by the Census Bureau. 8,361,342 establishments employing 139,831,742 people. Reference year 2023, released June 2025. Covers nearly 1,000 industries by NAICS code, down to county and ZIP level. Public and free.
  • Establishment count by NAICS industry
  • Employment and annual payroll
  • Employment size class (1-4 up to 1,000+)
  • Geography: state, county, metro area, ZIP
  • Legal form of organization
Why it matters 2,256,337 US establishments have 10 or more employees. That is the mid-market universe, counted by the federal government rather than inferred from digital footprints.
CANADA
1.37M

Canadian Business Counts / Statistics Canada

The point-in-time count of active Canadian businesses, built from Canada Revenue Agency tax records via the Business Register. 1.37 million employer businesses as of December 2025, plus 3.67 million non-employer businesses with revenue over $30,000. Published for every province, territory, and census metropolitan area.
  • Business counts by NAICS industry
  • Employment size class
  • Geography: province, CMA, census subdivision
  • Employer and non-employer split
  • Active status from CRA tax records
Why it matters 347,325 Canadian employer businesses have 10 or more employees. Note that Canadian NAICS puts wholesale trade in sector 41, not 42 as in the US. Cross-border targeting requires reconciling both.

What the combined universe looks like

  • 9,731,342 active businesses with employees across the US and Canada
  • 2,603,662 of them have 10 or more employees
  • 139.8 million people employed by US establishments alone
  • 666,533 US manufacturing and wholesale establishments, as one sector example
These counts deliberately exclude sole proprietors with no employees. They inflate business-count headlines and almost never buy mid-market B2B.

Counted. Not estimated. Not projected. Counted, by two national statistical agencies.

Your sector is in there. Now you can see it. Get 10 verified accounts from your sector →
Check it yourself. County Business Patterns is at census.gov/programs-surveys/cbp. Canadian Business Counts is Statistics Canada table 33-10-0764-01. Both are free, public, and downloadable in full. We didn't invent these numbers; we built the process that turns them into accounts you can call.
03THE METHODOLOGY

From public classification to account ready to contact.

A NAICS code is not a prospect. It's raw classification. DealTunnel turns it into someone your team can call tomorrow.

01

Extraction

Filtered by NAICS sector, employee bracket, and territory.

02

Matching

Cross-referenced against state registry status. Duplicates removed.

03

Enrichment

Decision-maker name, email, and phone. AI agents research each account.

04

Verification

Email and phone validated. Inconsistent data flagged or removed.

05

Delivery

Clean list in CRM or spreadsheet format. Ready to contact this week.

This is what separates DealTunnel from pulling a NAICS list yourself.

Anyone can filter by classification code. Few have the process to verify, enrich, and deliver those records as accounts ready to contact.

Verify it yourself.

NAICS classification and state registries are public. Or you can let a team filter, enrich, and hand you 10 verified accounts from your sector and corridor to check.

We send you 10 companies from your sector with name and phone. Verify them yourself. If the data holds up, we talk.